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This was part of what I was trying to convey in response to the original post.

3 November 2018

This was part of what I was trying to convey in response to the original post. That positions that would historically have been relegated to the “sphere of deviance” are being addressed as legitimate controversy, worthy of debate. Which is a dangerous and scary place to be.

… the landscape of truths is shifting, is confusing, and in some cases is intentionally being subverted.

I had grouped this with “moral truths” saying that they are subjective and depend on personal…

3 November 2018

I had grouped this with “moral truths” saying that they are subjective and depend on personal ethics and societal factors. That said, I don’t think anyone really thinks that the statement “all people are created equal” means that everyone is identical.

It means people should have equal right and equal opportunity. That people have equal value as human beings.

That I believe.

Team choreography

29 October 2018

The power of good process and why it’s important to nail your operational cadence

This post was originally published on Range.

In their book An Everyone Culture, Robert Kegan and Lisa Lahey lay out three pillars for high-performing, deliberately developmental organizations: the edge, the home, and the groove.

The Edge represents the aspirations and goals for the team and individuals. They are slightly out of reach, and force people to stretch. Some failure will be inevitable and conflict is necessary if you want to get optimal results.

The Home is the central community, fostering trust and emotional safety. It’s the healthy culture that allows people to take risks and do their best work. Without a strong home, pushing on the Edge becomes dangerous and people will become prone to burn out.

Finally, the Groove are the practices used by the team to strengthen the home and support people as they work close to their growing edge.

Over the past year the Range team has talked to folks at dozens of organizations across the world. Many of these progressive, technologically driven companies have great cultures and strong homes, and they are working on complex problems that inevitably pushes people to their edge. But some of them have lacked a strong groove, and have been suspicious of anything that smells like process.

This isn’t surprising. Much of what makes these companies feel special is the rejection of the command-and-control, linear management practices of the 20th century. People often join startups specifically to escape the bureaucracy of big cos; driven by a desire for agility, freedom, and learning. Process and common practices are seen as dogmatic and antithetical to the innovation and creativity that they seek.

But equating process to bureaucracy and rejecting it outright is like throwing the baby out with the bath water. Bad process is bad, and you should of course question practices that feel bureaucratic and which slow you down. But good process drives clarity, builds alignment, is empowering, and actually encourages autonomy rather than inhibit it.

If you’re still feeling allergic to the term ‘process’ then pick a different word; Hulu’s Jason Kilar calls good processes “mechanisms”.

If your team feels chaotic, you’re struggling to stay aligned, you find it hard to hold people accountable, or you see people drowning in competing priorities. Where do you start?

To find your groove, you need to lay down a solid foundation and create a well-defined operating cadence. This is a rhythm, a drum beat that keeps people aligned, helps everyone know what is happening, what is important, and what to expect.

An operational cadence can be thought about from multiple perspectives: for an individual, for a team, or for a company. And while there’s no one-size-fits-all solution, there are some common components that we’ll look at below.

Weekly Bookends

In an attempt to reduce meeting load, it can be tempting to lump all team related activities into one weekly meeting. In some cases, this will be unavoidable, but there is a lot of power in having two team meetings form bookends for your week.

A Monday briefing kick-starts the week and re-orients everyone. It gives you a chance to check-in on things that are important to your team, such as project statuses, metrics, plans for the week, and other commitments like out of office time. Done well, this brings clarity and focus to the week’s activity and builds alignment which reduces coordination overhead throughout the week.

It’s hard to be simultaneously in a forward-looking and backward-looking frame of mind, so the other bookend is designed to round out the week with a recap or retro. This can be relatively short, or even over lunch. The goal is to reflect on highlights and lowlights for the week, celebrate both successes and failures. You can also use it as an opportunity for a show-and-tell, to share knowledge, or to review customer stories. Instead of drilling into issues during this time, make a note and bring them to the next Monday briefing.

Choreographing Communication

Every team will have outside people they should be regularly communicating with. Structuring this communication, instead of leaving it ad hoc, will reduce the cognitive load of deciding what to do and how to do it. This will ultimately make it easier to produce and will help people feel more informed.

Though a bit crude, this can generally be broken down into:

  • up — your manager, department head, CEO, the board, or investors
  • out — peer teams, stakeholders, downstream dependencies
  • down — subteams, reports

Some communication will be in person, at the weekly briefing, check-in meetings, or all hands. Some will be written; we’ve talked to teams who send out emails, others use Google Docs and drop them in Slack.

The medium doesn’t matter too much, as long as it’s discoverable. The key is consistency and predictability. Design the cadence and then iterate.

Gokul Rajaram has good advice on running all hands, and Lara Hogan has a nice template for bi-weekly email.


Lack of a regular cadence often leaves people scrambling to come up with a plan after being surprised by their boss. Making sure everyone knows when and how company and team goals are going to be defined and shared is really important.

That said, the mechanics will be very context dependent and will be different depending on the nature of your work and the size of your team. Quarterly planning is a common company level cadence, but teams might want to plan interim milestones on a 2 week, 4 week, or 6 week rhythm.

Generally products or industries that are in their genesis should have short planning cycles. Mature products and utilities will plan on longer time frames. Simon Wardley (swardley) has written about this in the context of his work on mapping.

There are many other mechanisms that great companies utilize as part of their groove. I’m sure we’ll talk about more of them, here on this blog in the future.

But getting your teams into a regular rhythm through a well-defined operational cadence is an important first step. You can get started by:

  1. Defining the weekly touch points for your team, favoring Monday/Friday bookends if you can.
  2. Setting a plan for when and how you communicate up and out, as well as within your team. Bi-weekly memos over email or docs are a good start.
  3. Making sure everyone is aware of how and when objectives and goals are defined and communicated.

Let us know how it works out. And if you’re curious about what we’re building, and whether we could help you build your grove, you can find out more at range.co.

Team choreography was originally published in Range Labs on Medium, where people are continuing the conversation by highlighting and responding to this story.

Shades of change

13 July 2018

A simple visualization that can help make change less painful

This article was originally published on Quartz at Work in March 28, 2018.

Companies that don’t constantly adapt to their environments are doomed to fail. As teams increase in size, as the product’s usage changes, as the competitive landscape adjusts, you need to change both how you work and what you’re working on. As Heraclitus wrote, “everything changes and nothing stands still.

But change is hard. People need consistency and certainty. Change creates anxiety and fear, which, in turn, are shown to decrease productivity and creativity.

How do we reconcile these two seemingly contradictory facts? Are you damned if you do and damned if you don’t?

The answer is that not all change is created equal. It’d be crazy if you needed four levels of approval to change what snacks you have in your office kitchen. Conversely, it’s going to be really jarring if you are suddenly told to drop all your work because a product line has been axed, without any explanation or foreshadowing.

The trick, therefore, is to allow for some types of changes to be fast and fluid, while requiring others to be slower and more deliberate. Some changes should require nothing more than a quick chat, while others need a stakeholder meeting, and others need an all-hands company meeting.

Often it’s easy to intuit the best approach, but when it’s not, I’ve found it useful to think at a meta-level about what is being changed. I imagine this diagram of concentric circles:

The closer to the center, the closer to the core of the business, so the more stable it will be. As you move outwards, the rate of change will increase.


Changing rarely, the purpose or mission is why you exist. Google’s mission, “to organize the world’s information and make it universally accessible and useful,” has remained consistent over the years. Facebook has made a few subtle changes since the IPO letter. It started with a mission “to make the world more open and connected” and now its mission is “to give people the power to share and make the world more open and connected.”

Changes to purpose requires deep discussion with the company and re-evaluation of each of the remaining circles.


These are your company’s shared truths and values. Principles provide a systematic way to approach situations, and can increase consistency and organizational effectiveness. They define your culture. Often a company’s principles are unspoken or ambiguous, but they are most powerful when made explicit.

As you learn more about your business, and the world, new principles will emerge. Some will reinforce or refine the current strategy, but they will often indicate a change in worldview, which can cause you to reassess your whole strategy. I’d hypothesize that most substantial pivots can be diagnosed as the result of newly identified principles.


This is how you intend to fulfill your purpose. The strategy should describe your approach and make it clear what activities do and do not fit into the plan.

Who are your customers? What value are you delivering to them? What are the priorities for execution? The answer to these questions will guide what initiatives are in play and how the company should be structured.

Strategy changes can be gentle course corrections, nudges that gradually change a team’s direction, but they can also be hard tacks. Big changes might trigger a re-org, cessation of existing work streams, or creation of new initiatives, all things that will cause increased anxiety if not managed carefully.


What metrics are you looking at? What are your current goals? What sales or product milestones are you working towards?

Changes here will often align with development cycles or quarterly planning. Or you might have a more agile approach where targets are continuously reassessed.

If approached in an inclusive way — such that people feel agency — these changes can be low stress and happen frequently. If they are imposed top-down, a regular cadence can help set expectations and preempt uncertainty.


Guided by your objectives, the current strategy, and your principles, this is where the day-to-day work happens. It includes how you break up projects and distribute work. How you decide whether to fix a bug or work on a feature. How you choose which customers to call this morning or which support ticket is the most important one to tackle next.

Changes here will be frequent, dynamic, and fluid. Tactical decisions should be made by people as close to the work as possible.

Change needs to be a constant for a company to be healthy, but you can’t approach all change the same. The closer you get to the core of your business the higher the impact of any changes in direction, and therefore the more thoughtfully it should be managed.

While working at a scaling startup, this framework has helped me reason about why some changes seemed so easy while other changes had the potential to sow anxiety and uncertainty.

Our team at Range is obsessed with figuring out ways to help teams work better together. If you’d like to know more about what we’re working on, read more at www.range.co.

Shades of change was originally published in Range Labs on Medium, where people are continuing the conversation by highlighting and responding to this story.

Five questions a manager should ask themselves every week

8 June 2018

Photo by Ryan Plomp on Unsplash

As a manager your job is to make sure your team is successful; to cultivate an environment where people can do their best work. But let’s face it, it’s not easy.

In today’s increasingly complex workplaces it is all to easy to fall into a pattern of reaction. There’s always more meetings to attend, emails to reply to, and fires to fight. Once you’re there, it can be incredibly hard to get your feet back under you.

Five minutes of reflection at the end of the week allows you to catch things while they’re still small and can help you stay on top of everything. Add a recurring calendar event every Friday afternoon, and ask yourself these questions:

#1. Does workload need to be rebalanced?

Over time it is easy for work to become unbalanced among your team members. Someone will have three critical tasks on their backlog while someone else will be working through low-priority items. This is natural, but it’s best to intervene before someone starts complaining and deadlines start being missed.

#2. Is anyone starting to show symptoms of burnout?

Full-on burnout is hard to recover from, so it’s best to act swiftly if a member of your team seems like they could be starting to suffer. Burnout isn’t always the result of too much work, but can be related to lack of control, monotony, and fairness. Familiarize yourself with the symptoms and be ready to have a conversation if you notice anything off.

#3. Does anyone need more of a challenge?

In a safe and supportive environment, we learn the most when we’re pushed slightly out of our comfort zone, sometimes called our “growing edge”. Ask yourself whether anyone on your team could have more autonomy, take on bigger projects, or assume other leadership responsibilities. Remember, bored people quit.

#4. Is there anything we should be celebrating?

In many ways, culture is shaped by what you recognize and celebrate. If you only celebrate launches, people will yearn for the dopamine hit of a launch spike and will neglect the essential followup work. Look for people living your values, doing work that is unseen, or taking initiative and filling in gaps, then celebrate them in a meeting, all hands, or with an email to the team. Also, gratitude is a strong indicator of high performing teams.

#5. What should we stop doing?

Even when you’re aware of the sunk cost fallacy, it can still be hard to put a stop to things. You might be worried about disappointing your team, but I wager they’ll be happier to drop a task midway than spend a bunch of time working on something that doesn’t matter anymore.

Five simple questions, and you only need to take a few minutes each week to reflect on them. Make a note of things you observed while answering the questions, and use them as a task list to get your Monday morning off to a running start.

More about Range
Our team at Range is obsessed with figuring out ways to help teams work better together. If you’d like to know more about what we’re building, you can read more at www.range.co.

Five questions a manager should ask themselves every week was originally published in Range Labs on Medium, where people are continuing the conversation by highlighting and responding to this story.

We shape our software; thereafter it shapes us

24 April 2018

Can software nudge us to be more creative, inclusive, and fair at work?

Photo by Kaitlyn Baker on Unsplash

This article was originally published in Quartz at Work on December 1, 2017.

In 1967 Mel Conway proposed that organizations inevitably produce systems that are reflections of their communication structures. A company like Google, which historically had a very open and organic culture, will produce open but somewhat inconsistent systems. A company like Apple, which is more uniform and controlling, will produce more neatly integrated, but restricted systems. Differences that are exemplified in the Android and iOS ecosystems.

This phenomenon is now gospel and companies are starting to organize themselves with user needs and software interfaces in mind.

I propose a corollary to Conway’s Law:

Organizations are shaped by the software they use.

An organization’s culture is defined by how people interact with each other and is governed through processes, social norms, and reward systems. More and more of these interactions are facilitated by software. And if we want to ensure our culture evolves in a direction we like, leaders, managers, and workers need to intentionally consider how we’re using software.

We need to look at not only the functional aspects of software, but at how it is shaping our behavior.

Pathetic dots

When the web was young, Laurence Lessig wrote a book titled Code and Other Laws of Cyberspace. In it, he proposed the idea that computer code could regulate behavior in much the same way legal code does. More generally he claimed that we humans — who he called “the pathetic dots” — are regulated by four forces: Law, Norms, Markets, and Architecture.

Take speeding as an example. It is illegal to drive too fast (Law); if you are caught you are fined. Yet people still regularly exceed the speed limit. We can apply extra forces to help shift people’s speeding behavior by adding speed bumps, chicanes, or removing lane markings (Architecture), or by making speeding socially unacceptable (Norms).

In organizations, software systems provide a form of architecture and they have already inspired multiple shifts in work behavior: uncapped email inboxes, threaded emails, collaborative document editing, and realtime chat, to name just a few. Slack has been a huge success partly because it shapes behavior in a way that helps people feel better about their work environments. It introduces a level of levity and whimsy that encourages people to bring their whole selves to work, something absent in otherwise sterile enterprise tools. And it provides a sense of empowerment and agency through seemingly simple design choices, such as allowing anyone to create a channel.

In the same way mass transit can unlock the economy in a suburb, tools can unlock new processes, new ways of interacting, and potentially even new levels of cognition.

But much of the progress to date has been emergent and reactionary. If we know architecture can influence culture and behavior, and we know software in certain contexts acts as architecture, can we design a new generation of enterprise tools that helps solve the perennial issues of bias, inclusion, and creativity at scale?

There’s an app for that

There’s a rising skepticism of the earnest hubris that emanates from Silicon Valley: The idea that code is king and tech can solve all the world’s problems. And rightly so. Tech news in recent years is rife with stories of naiveté, insularism, and misplaced good intentions.

But, we don’t question the impact technology has in other spheres: that Twitter’s harassment problems are baked into its design, that online ads change the nature of content production, or that Facebook’s filter bubble can affect elections and your emotions. So why is it so hard to believe that software can make our workplaces better, help reduce bias, encourage people to treat each other better, or can create space for deep cognitive work?

The reason people find it hard to believe that technology can play a role in shaping work culture for the better is, of course, that software can’t solve all problems. But also, it’s that the type of problems we’re seeing in contemporary organizations requires diverse teams to solve, and there’s a growing distrust in Silicon Valley’s ability to look beyond its own boarders to society at large.

Trying to positively shape work culture won’t work unless we listen to people outside of tech, and draw on the wealth of research from fields such as organizational design, relational psychology, and cognitive theory.

Tip of the iceberg

The concept of shaping behavior through technology is already being explored in the field of cognitive behavioral therapy. A project called WoeBot, for instance, provides users with a “choose your own adventure self-help book.” Its bot checks in on you via Facebook Messenger and provides a form of talk therapy. Another, from a company called Big Health, provides a “virtual professor” that promises to solve your insomnia. In a clinical study, their app helped alleviate depression/anxiety in 68% of patients.

You can imagine similar tools oriented towards solving organizational issues or democratizing the type of coaching usually only reserved for executives. These tools don’t need to work as well as human therapists or coaches, because they are ever-present, and the effects of small nudges compound over time.

Early examples of these tools already exist. One called Crystal Knows guides users through a personality assessment, offering insights about their communication and work styles. Based on those insights, its plugins for Gmail, Calendar, and Salesforce coach you to adjust your communication style to better fit the recipient. If you were to email me, for example, it would suggest you keep emails to three sentences or less, and to get to the point quickly…

ATS systems such as Greenhouse and Lever provide ways of setting up structured feedback for interviewers. Simply moving from free-form text boxes to focused prompts has been shown to help reduce implicit biases from affecting hiring decisions.

“We shape our buildings; thereafter they shape us” — Churchill

Amazon is a company known for ruthless efficiency, and its culture has a reputation for being harsh and unforgiving. After bad press in 2015 and following internal pressure to change, the company started to look for ways to have the best of both worlds: How can they continue to push hard and be successful, but without leaving a trail of collateral damage?

An Amazon employee recently told me that the company had added a section to its company directory that is titled “What do you like to do outside of work?” Bezos and a vanguard of VPs led the way, sharing one or two sentences about their personal life, modeling the vulnerability and transparency they hoped would help correct aspects of their culture that were becoming toxic. And crazily, it seems to be working.

The Amazon employee I spoke with told me that meetings have become more congenial and emails less fraught. “I think this simple change has had a humanizing effect similar to a team happy hour, at scale,” he said. “It’s easier to remember that an eight-character company login number is a person with interests and feelings, beyond their job responsibilities.”

If that’s the power of a well-placed text box, imagine the possibilities if we apply a humane lens to all of our corporate tools. This is software as architecture; changing our behavior.

As software becomes more and more intertwined into our work lives, it is inevitable that it will continue to influence the way we work. Company leaders need to start paying attention to how software is shaping culture, in the same way they look at benefits, office layouts, and reporting structures.

But more importantly, software developers need to acknowledge the power they have, and start using it more responsibly.

Our team at Range is obsessed with figuring out ways to help teams work better together. If you’d like to know more about what we’re working on, read more at www.range.co.

We shape our software; thereafter it shapes us was originally published in Range Labs on Medium, where people are continuing the conversation by highlighting and responding to this story.

What we look for

4 March 2018

A look inside Range’s hiring criteria

We don’t believe it serves anyone to keep our hiring criteria secret. Interviews are stressful at the best of times, so we want to do everything we can to eliminate some of that stress and make sure people feel they are able to be their best selves.

To that end we want to be open about what we are looking for when we are adding people to our team.

These attributes will evolve as our company and team grows, but for now we look at alignment across four areas: values, team, stage, and skill.


We’re a purpose driven company. Given our size it is important that our mission resonates with you and that you feel aligned with the goals we have for both our company and product.

Mission Resonates — Sees that workplaces need to change and understands the effect workplace culture has on employees. Demonstrates a desire for organizational change, or has pushed for change in the past.

Humanist — Believes that the individual experience at work can and should be improved. Views the roles of managers as coaches who serve the team. Understands that a balanced life is necessary.

Inclusive — Understands that diversity and inclusion are both moral and business imperatives.

Service — Sees their role as contributing to the service of our customers. As a teammate, sees that we are here to serve each other.


We’re hiring a team, not individuals. There are a number of traits that we think will help our team work together well.

Perspective — Adds psychological diversity or a different point-of-view.

Communication — Able to effectively communicate and understand concrete and abstract ideas.

Awareness & Empathy — Is self-aware and aware of others. Able to reflect on their own motives and emotions as well as those of others. Views others’ opinions with respect, see Ontological humility.

Growth Mindset — Recognizes their own agency in solving problems and resolving conflict. Takes critical feedback as an opportunity to change and grow; doesn’t give up. Has grit and resoluteness.

System Thinking — Understands that organizations and products are composed of systems, while being part of larger systems. Sees that the interactions and relations between components are often as important as the components themselves.

Humility — Comfortable doing all kinds of work; no work “is beneath them”: taking out trash, picking up the mail, etc. Can objectively look at their strengths and weaknesses.


We’re an early stage company which has implications for work style and preferences. This will change as we progress.

Autonomy — Able to self-direct and plan their own work streams. Unblocks themselves by asking for help or making decisions.

Comfort with uncertainty — Comfortable working and executing with high degrees of uncertainty about the company, the product, and the week’s work. Able to shift gears quickly.

Resilience — Understands the journey and the commitment we’re making to one another and the company. Is able to work in an unstable environment, handling the ups and downs of early startup life.


Skills are obviously role dependent, but we are committed to finding ways that allow you to best demonstrate your skills as best as possible. We will work with you to structure the interview process.

We look for people who are self starters and have a proven high-rate of change (though we know this may not manifest through job titles). We don’t look for experience at specific schools, education level, or companies.

Think this sounds like you? Find out about open positions or email careers@range.co.

What we look for was originally published in Range Labs on Medium, where people are continuing the conversation by highlighting and responding to this story.

Hello World

22 February 2018

A range of possibility

Photo by Daniel Leone on Unsplash

In 2012 I left Google to join The Obvious Corporation, a small company with the mission of building systems that help people work together to make the world better.

One of the things that attracted me to Obvious was how much Ev and Biz were thinking about the company they wanted to build, not just the product. They were asking why companies got worse as they got bigger: why do people become less engaged, teams become less productive, and bureaucracy ends off feeling like a force of nature? Shouldn’t work be better?

“Why do network effects make internet products better but make internet companies worse?”

As I took over leadership of the engineering team and helped grow the company’s operations, working on how we work became a personal mission of my own.

In every minute of free time, I explored the nature of work and researched how the most progressive companies operate — from Netflix to Bridgewater, Patagonia to Spotify, Disney to Amazon — I started to see patterns and opportunities. Many perennial problems had been solved, but often within the confines of a single organization. Everyone seemed to be reinventing the wheel, and when best-practices did emerge, they seemed overdue.

To paraphrase Gibson, the future [of work] is here — it’s just not evenly distributed.

I realized that instead of solving these organizational challenges for the one company where I worked, there was an opportunity to build software that helps people solve these organizational challenges everywhere.

So, last April I partnered with Jennifer Dennard and Braden Kowitz to start a company — Range Labs Inc. — with the goal of helping people build healthier companies. To range is to explore — to search the world for what’s next. The world is changing and organizations need to adapt and evolve.

Jen’s career choices show she has a passion for helping people enjoy their work — and their lives — more. She’s worked with companies big and small to improve their workplace culture during times of pivoting and intense scaling. We met at Medium, where we collaborated on new people programs, and company wide org design efforts as we changed operating structures. She’s an advocate for a new approach to human resources that focuses more on the person and their needs.

Braden was an early designer at Google and has built products used daily by millions. He co-led design on Gmail for several years, where we worked together on Gmail Chat, pushing against the capabilities of the early web. Then at Google Ventures he advised dozens of startups, teaching them how to listen to customers, scale design teams, and build processes that support innovation. He is the co-author of the New York Times Bestseller, Sprint, and has spoken at design conferences around the world.

At Range, we believe that healthy companies aren’t simply better places to work, but do better work and will ultimately be more successful. We know that software can’t solve all problems, but the fact that so much of our work-life is mediated through software means that there is a huge opportunity to rethink how our tools affect how we work with each other.

Over the last few months I’ve joked that we’re not very good at being a “stealth startup.” We’re too excited about this space to keep our mouths shut.

We nerd out about meetings (not in meetings… about meetings), team structures, and work cadences. We love talking to people about people-centric leadership, learning organizations, and helping friends diagnose organizational issues. We believe in networks, in transparency, in individual empowerment, and in the need to bring more humanity to our work.

And we believe in working in the open and sharing knowledge, so follow this publication as we each share what we’re working on, what we’re excited about, and what we’re learning from folks we’re talking to.

Hello World was originally published in Range Labs on Medium, where people are continuing the conversation by highlighting and responding to this story.

Two things you can start doing to help build a more diverse team

1 August 2017

Over the last few years, awareness has risen about the problems that arise from a lack of diversity, but many companies are still struggling to make headway or don’t even know where to start.

I don’t have all the answers and I have a lot left to learn. But with the help of an awesome team, I was able to meaningfully affect the demographic make-up of an engineering team as it grew from 30 to 60 people.

What follows are two techniques that I think provide a solid foundation for a more extensive D&I strategy, while also shining a light on other factors that might be inhibiting your progress.

1. Measure what you want to change

In product and engineering we measure everything. We have dashboards for latency, error rates, sign-ups, time on site, etc. etc. If your team is working to increase the number of photos uploaded, you’re sure as hell going to be looking at that metric everyday. If your team is working on production stability, you’re going to be reporting on uptime and error rates. So why do so few teams track diversity metrics?

Build a spreadsheet; make some graphs. Track demographics, tenure, and experience of your team and your candidate pool. As the CEO, functional lead, or hiring manager, you — not recruiting or HR — should own this metric.

The first step in changing or managing any metric is simply to be aware of it.

2. Start at the top of the funnel

If network referrals, inbound​ resumes, and candidates sent by your investors are predominantly white-male, what do you think the composition of your team will be?

Fixing this means actively sourcing outside your immediate network. You can also increase the diversity of inbound candidates by choosing meet-ups, conferences, and communities that are themselves more diverse — though this is a longer-term strategy and has to be approached authentically.

The demographics of your funnel should map to the population you are trying to track. Put another way, if you were trying to increase the number of iOS developers on your team but only 1 in 10 of the people you interviewed knew ObjectiveC or Swift, you’d feel pretty dumb.

I’d suggest trying to match the demographics of the US population, but tracking tech demographics could be a good interim milestone for some companies. This does get harder as you get bigger, but for start-ups hiring a few people a week it should be reasonable.

If your funnel is diverse, but there is no change in team composition, you now know you have a problem with your interview process.

More resources

Too many companies I talk to are trying to start from first principles, expending valuable time and energy on work others have done. We need to learn from each other’s successes and failures if we want to see change on a reasonable timeframe.

Two things you can start doing to help build a more diverse team was originally published in Writing by Dan Pupius on Medium, where people are continuing the conversation by highlighting and responding to this story.

Thanks Tyler, the rabbit hole goes deep. Here’s a few books that gives a breadth of subject matter:

2 February 2017

Team of Teams — General McChrystal explains how the complexity of the modern world requires a new way of working, using his experiences on…

Change isn’t an event it’s a process

31 January 2017

Reflections on leaving Medium

2016 Highlights

1 January 2017

Leon Trotsky, 1934

24 November 2016

The fascists find their human material mainly in the petty bourgeoisie.

The 2016 Fellows

15 November 2016

When Medium hosted a writing workshop for Code2040, I took portraits of the fellows to accompany their stories. It was so much fun working…


14 November 2016

In his book Sapiens, Yuval Noah Harari makes this clearer than I did. He refers to it as intersubjectivity: a shared agreement of meaning…

Not everything is a snake

23 September 2016

Facing fears and avoiding risk blindness

The edges in a network need not be homogenous, and I’d argue it is better if they are not.

29 August 2016

Even though they have historically been arbitrarily homogenous and domineering (gender, race, etc.), hierarchies aren’t inherently bad…

Another good read is GCHQs Boiling Frogs paper.

27 August 2016

In particular it talks about different product development methodologies in the context of a commoditization scale.

You could make similar arguments about electricity or water.

12 June 2016

Components higher and higher up the value-chain get commoditized and become utilities.

We can be better

9 June 2016

I’m male, white, and speak with a British accent. The odds are stacked in my favor. Yet even I have felt that running the gauntlet of…

“Engineering Manager — Infrastructure” in Medium Engineering

22 May 2016

Until recently, most engineers have been deployed to product initiatives, with DevOps and Data Platform being the only permanently staffed…

I saw this for the first time yesterday, and it’s amazing.

18 May 2016

Enjoy 3mins of Bobby McFerrin and the pentatonic scale:

A brave new world

18 May 2016

AI offers multiple choice responses to IMs

Blue Lips

15 May 2016

In the brighter light she looked grey, her lips dark purple, and the skin on her legs was mottled.

“As if you could kill time without injuring eternity.” — Henry David Thoreau

13 May 2016

Ted. This is terrible. Thank you for sharing your story with us.

25 April 2016

It was a pleasure working with you. And that’s not a platitude. I really enjoyed our times at the whiteboard and the moments hunched…

My City

23 April 2016

I answered some questions about San Francisco for The Great Escape blog.

“If Dr House did DevOps” in Medium Engineering

17 March 2016

“Tests take time. Treatment’s quicker.”

EDC Baby Bag

7 March 2016

EDC Baby Bag

As an industry we should come up with a new name for Individual Contributor.

29 February 2016

Management is of course a critical amplifier, but there are many ways to have impact and influence. Today, everyone is part of a network…

The truth, the whole truth, and everything in between

5 February 2016

There are objective truths, scientific facts that are universal: the Earth orbits the sun, the moon causes the tides, plants produce energy…

“Test Infrastructure Engineer” in Medium Engineering

3 February 2016

We are looking for an experienced software engineer to be the anchor member of a team with the mission of improving and extending our test…

“Too much rope” in Medium Engineering

20 January 2016

JavaScript for teams

I like these five definitions of Technical Debt.

17 January 2016

Shortcuts intentionally taken to speed up development work.

Medium is not running a zero-leadership experiment by any means.

13 January 2016

We want to avoid situations where areas of responsibility are unclear.

Thanks for sharing Rick.

4 January 2016

It would be interesting to add some pitfalls you have observed with OKRs. While they might be a superpower, they are not a universal…

2015 Highlights

31 December 2015

Was it crazy to visit europe twice with an infant?

Public Service Announcement for parents using Nest Cams as a baby monitor.

28 December 2015

Cover up the LED (status light) with Gaffer’s Tape.

No wires

15 December 2015

I got an Eye Fi card for my birthday. It acts like a standard memory card, but also sets up a wireless access point. Connecting your phone…

I made your suggested change during some free time that opened up.

8 December 2015

Now, if you could get your team to tweak the caching logic for newer posts, and take a pass at improving the balance between publish date…

It would be interesting to look at the data.

30 October 2015

I wouldn’t be surprised if it is related to the economic cycle coming out of the recession.

Photographing Baby

30 October 2015

There seems to be a baby-boom among my friends and colleagues. So as an avid photographer — and father of an 8 month old — I get a lot of…

The opposite of JavaScript.

28 October 2015

More seriously, the language imposes certain constraints and ways of doing things.

It’s all about the network.

26 October 2015

On quality control and continuous delivery

26 October 2015

There’s been some chatter that Marcin’s post on how a 25 year old font was accidentally resurrected indicates a failure in quality control…

The community are adding support for more languages.

26 October 2015

We helped get the Go support added and Node packaging will hopefully come soon.

“The Stack That Helped Medium Drive 2.6 Millennia of Reading Time” in Medium Engineering

23 October 2015

Originally posted on StackShare

Nights like this

27 September 2015

On nights like this it’d be easy to get frustrated.

What color is an airplane’s evacuation slide?

20 September 2015

As we were taxiing out of San Diego Airport our pilot pointed out this American Airlines plane that had had an unfortunate accident.

I love cameras.

28 August 2015

They are inanimate. They have no memory. But they have seen history.

“The time we took the interns to Pirate’s Cove” in Medium Engineering

19 August 2015

This summer it’s been our pleasure to host three of the amazing fellows from Code2040's class of 2015.

I Call This Look…

23 July 2015

Garth, the Palo Alto sys admin with dreams of the desert

Coding for Obsolescence

30 June 2015

Avoiding that painful rewrite by planning for it

“On Names” in Inside Medium

25 June 2015

Renaming our on-call and release team.


17 June 2015

Build the future Medium with us.

What if the performance and productivity improvements from rewriting your app from java→go, ruby…

14 June 2015

→node, or node→java, had nothing to do with the language, but was instead a product of coherent design versus evolutionary development?

While I admit to taking perverse pleasure stretching the limits of the web platform, and having…

24 May 2015

Many of the innovations we’ve seen over the last decade-and-a-half have happened despite the advances in the web platform, not because of…

Blue Line

23 May 2015

Blue line, blue line; Let me see, Look at that, you’ve done a pee.

Sheffield to San Francisco

19 May 2015

This was a surprisingly difficult exercise. While I spent 3 years in Manchester, I feel that my 6 months in Honduras and the many weekends…

Happy Mother’s Day

10 May 2015

Happy First Mother's Day +Tessa MacDuff Pupius​; still smiling, even when covered in puke and a manic baby is swinging from your hair.

Via Google+

Mazzy Star — Into Dust

27 April 2015

Lessons from my Grandma

21 April 2015

Peggy Rees, 1 April 1923–12 March 2001

Lyra’s First Flight

19 April 2015

“The 3rd Medium Engineering Summit” in Medium Engineering

13 April 2015

Twice a year the Medium engineering team gets together for an all-day summit.

The value of American Express Reward Points

28 March 2015

Turns out an AirBnB voucher is the best deal, followed by an Uber ride.

The promise of the web

26 March 2015

Si Dieu n’existait pas, il faudrait l’inventer.

The meaning of communication is in the response you get

8 March 2015

I’m sad, but not completely surprised, to hear what my teammate Kelly went through while working on Google+.

Books for new dads

5 March 2015

I’m only a few weeks into this whole fatherhood thing, but here are a few books I’ve found helpful so far.

12 days ago we named our daughter Lyra.

24 February 2015

Both of us are programmers with OCD tendencies for naming. And even though Lyra was one of the first names we came up, we built a…

How Medium is building a new kind of company with a new kind of manager

14 February 2015

Some thing was wrong on the internet.


5 February 2015

In a holding pattern.

This was 11 days ago

4 February 2015


Via Google+

“Wait, Don’t Touch That!” in Medium Engineering

16 January 2015

Mutual Exclusion Locks & JavaScript

2014 Highlights

1 January 2015

An attempt to prove I have a life outside of work

Photo Album: Mamiya 645 Pro TL

22 December 2014

Test shots from a Mamiya 645 Pro TL I picked up on ebay. The film is FujiFilm Pro 400H 120. Scans are raw from the photo shop. From the sea shots it looks like the film cartridge may be slightly out of alignment. In camera double exposure is fun though.

Via Google+

On Building With Node.js At Medium and Growing As A Developer

11 December 2014

I did an interview with the folks at Talent Buddy.

Via Google+

“Engineering Values” in Medium Engineering

14 November 2014

A letter to the Medium Engineering team.

“Getting a running start” in Inside Medium

3 November 2014

A quick tip to help kickstart your work day

“Quality Lead” in Work at Medium

31 October 2014

We’re looking for someone to own quality and hold us to the high standards we aspire to.

“Revert Paths” in Medium Engineering

20 October 2014

Safely moving forward, by exposing an exit route.

“Interview Day Etiquette” in Inside Medium

17 October 2014

Some guidelines to make our interview days work better

That thin pink line

11 September 2014

Life, the known, and the unknown

Audio Experiment

5 September 2014

What if Medium had sound effects?

Photo Album: Eastern Sierras

26 August 2014

Last weekend seven of us ventured into the Ansel Adam's Wilderness Area.  It was a long drive for one night, but well worth it.  We did a quick 5 mile hike around the Devil's Postpiles on Saturday evening, then rose at 4:30am to prepare for an 11 hour, 17 mile hike up to Minaret Lake, then back round to Agnew Meadows via Ice Berg Lake (http://ift.tt/1vlbb7y). There was some excitement during the 1 mile transition between marked trails at the furthest extent of our trip, but we all survived.

Highly recommended.

Via Google+

Adam Savage’s Rules for Success

20 August 2014

I watched this video on my flight back from Seattle last Sunday.

Getting a running start

19 August 2014

Why does it take so long to get into the flow some mornings?

“Apache and PHP on Docker” in Dev Tricks

4 August 2014

Consolidated instructions for getting Apache and PHP running within a Docker container.

Link: MadLib(tm) Feedback

8 July 2014

This is how we do peer and manager feedback at Medium.

As a reviewer, it is still challenging, but less so than open ended text areas.  The structure provides more guidance and gives you an easy out: sometimes a blank can be as simple as a noun phrase, or it can be multiple sentences.

For the reviewee the synthesized, aggregated result somehow feels — perhaps unintuitively — less sanitized and more honest. It's nuanced and actionable. You can look at it and ask "how do I want to be seen next time?"

Via Google+

Video: June 2014 – 1 second a day

8 July 2014


Via Google+

Video: May 2014 – 1 second a day

15 June 2014

One second per day for May (only half a month late)

Via Google+

Photo Album: Switzerland

15 June 2014

Photos from our trip to Switzerland (and Liechtenstein).  Basically a stream of landscape shots punctuated by +Tessa MacDuff Pupius doing silly things.

Via Google+

Video: Damon Albarn – Lonely Press Play (Official Video)

10 May 2014

So good.

Via Google+

Mount a remote filesystem with SSHFS

28 April 2014

Say you have a computer at home that you use as a file store, or maybe a VPS for web hosting and are tired of transferring the files across…

Continue reading on Medium »

This is just a test

15 April 2014

Nothing to see here except some baby goats.

Continue reading on Medium »

Developer Archetypes

30 March 2014

While I may have more sympathy for tech recruiters than many in Silicon Valley — I fondly remember the emails that resulted in my move to…

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Software Engineer Traits

21 March 2014

A while ago Ev challenged me to consider what makes a good engineer.

Continue reading on Medium »

App Launch Photos

20 March 2014

Checklists on the whiteboard mean something exciting is afoot.

Continue reading on Medium »


8 March 2014

The printer groans out the 20th sheet of paper. The roll spooling on to the floor, amid books and lego spaceships.

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New space

28 February 2014

http://ift.tt/1bTHySS out at Meena’s Super bowl at @thebird’s New office space SFFD Ambulances Night New caf…

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Just a web page?

28 February 2014

When people imagine working at Medium, they may think of our accomplished founder or our sweet offices.

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